OmNIKE: Strengthening Nike’s Omni-Channel Approach

Strategic Brand Management | Digital Marketing | User Research

Nike App Mockup

To appeal Gen Z consumers to shop for Nike’s products through its digital channels in Singapore.

📌 Project Scope

  • Client: NTU Consumer Insights Final Project
  • Timeframe: 13 weeks
  • My Role: UI/UX Design, User Research, Consumer Behaviour & Solutions
  • Collaborators: Jasmine, Rui Jie, Xuan Ni, Deborah
  • Methods: Survey, Data Analysis, Visual Mockup, Slide Design, Business Pitch
  • Tools: Canva, Google Forms, Microsoft Excel
Nike Project Description

Interested in working together? Let’s chat!

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